We create growth-oriented e-Shop experiences

Building an e-commerce means supporting the client in planning an online market entry strategy specific to their needs.

From our offices inEmpoli and Florence, we develop intuitive e-commerce sites using industry-leading CMS: Magento WordPress / WooCommerce and Shopify, on which we integrate BrainTree payment gateways by Paypal and Stripe, as well as all tracking systems necessary for Web Marketingcampaigns aimed at customer loyalty.

We design e-commerce experiences that transform visitors into loyal customers.In Riot Designecommerce design combines consumer psychology, conversion best practices, and creativity to build online shops that sell, engage, and retain customers.

From the homepage to product pages, from the cart to checkout, every touchpoint is optimized to reduce friction and guide towards purchase. We create intuitive navigation systems, advanced filters for complex catalogs, persuasive product pages with quality visuals, and simplified checkout processes that minimize abandonment. Our approach integrates UX research, A/B testing, and analytics for data-driven decisions, producing e-commerce that generates measurable results and positive ROI.

We designthe architectureof end-to-end conversion to maximize revenue and lifetime value. Conversion architecture is the strategic structure that guides users from first contact to purchase and beyond, optimizing every step of the funnel.

We map customer journeys, identifypoints of frictionandoptimization opportunities, and design targeted interventions: effective CTAs, strategic social proof, tactical urgency and scarcity, behavior-based personalization, and smart upsell/cross-sell. We implement granular tracking to measure the performance of each element and identify where to intervene.

We work on micro-conversions that lead to the final macro-conversion: newsletter sign-ups, account creations, wishlist additions, and first recurring visits. Through continuous testing and iterative optimization, we build conversion systems that constantly improve, transforming traffic into growing and sustainable revenue.

We configure and customize Shopify to create professional and scalable online stores.Shopifyis the ideal platform for those seeking rapid launch, enterprise reliability, and an app ecosystem, and our expertise allows us to fully leverage its potential.

We create custom Shopify themes that reflect brand identity, implement advanced features through apps and custom development, and configure integrations with ERP, CRM, and logistics systems. We manage migrations from other platforms, preservingSEO and historical data, optimize for performance and mobile commerce, and configure Shopify Plus for enterprise merchants with complex needs.

We train teams on daily management, configure automations for email marketing and abandoned cart recovery, and implement multi-channel strategies. The result is Shopify stores that sell effectively, are easy to manage, and grow with the business.

We implement product management systems for complex catalogs and scalable e-commerce operations. PM systems are the infrastructure that manages product information, inventory, pricing, and multi-channel synchronizations efficiently and reliably.

We configure PIM (Product Information Management) to centralize product data, manage complex variants, translate content for international markets, and distribute consistent information across all touchpoints. We integrate with ERP for automatic synchronization of availability and prices, with warehouse management systems for optimized fulfillment, and with marketplaces for omnichannel sales.

We implementworkflowfor content management, approvals, and scheduled publications. We automate repetitive processes and reduce manual errors through rules and validations. The result is more efficient, scalable e-commerce operations capable of managing thousands of SKUs without losing quality or control.

We optimizee-commerceto handle high traffic and seasonal peaks without degrading the experience. Performance and scalability are critical: every second of page loading delay translates into lost conversions and missed revenue.

We implement high-performance architectures with global CDNs, multi-level caching, lazy loading of images and content, and database query optimization. We configure auto-scaling cloud infrastructures that dynamically adapt to the load, ensuring uptime duringBlack Friday, product launches, and viral campaigns.

We monitor real-user metrics, conduct load testing to identify bottlenecks before they become problems, and continuously optimizeCore Web Vitals. We implement graceful degradation strategies to ensure functionality even under extreme stress. The result is fast, reliable e-commerce, ready to capitalize on every traffic opportunity without losing sales due to technical issues.

We optimize the customer journeyto reduce abandonment and increase conversions and average order value. Customer flow optimization analyzes and improves every interaction from site arrival to post-purchase, eliminating obstacles and creating fluid experiences.

We analyze heatmaps, session recordings, and analytics to identify where users abandon or encounter difficulties. We implement strategic simplifications: one-page checkout, guest checkout, automatic data saving, multiple payment methods, and clear communications on shipping and returns.

We work on elements that influence trust and perceived security: trust badges, verified reviews, clear guarantees, and accessible customer service. We implement retention strategies such as loyalty programs, personalized email automation, and smart remarketing. Through continuous A/B testing, we identify what works foryour specificaudience, building optimized flows that convert more visitors into satisfied and recurring customers.