Bombata needed a digital presence capable of sustaining brand growth and transforming e-commerce into a solid, measurable, and product-identity-consistent channel. The goal was to build a simple and pleasant shopping experience, enhance collections with recognizable visual storytelling, and set clear foundations for acquisition, retention, and continuous communication activities.
Art Direction
We worked on a clean and contemporary art direction, designed to bring out colors, materials, and product details without visual "noise." Thecreative directionguided layout choices, typographic hierarchies, page composition, and image style, with the aim of making the brand immediately recognizable and uniform across all touchpoints. Each collection maintainsits own personality, but within a coherent graphic system, also useful for continuous content and campaign updates.
Shopify Ecommerce
On Shopify, we designed and implemented ae-commerceconversion-oriented experience: clear navigation, structured collections, product sheets designed to reduce doubts and increase trust, and a linear checkout. We also took care of the fundamental operational aspects for an e-commerce that must function every day: catalog management, variants, tags and filters, basic automations, and settings that make it easier to keep the site updated. The result isa stable platform, fast and ready to accompany new collections and initiatives.
Digital Marketing Strategy
We defineda digital strategythat brings order to objectives, channels, and messages, with a measurable and scalable structure. From defining audiences and purchase drivers, to planning content and campaigns, to setting up measurement: the idea is to makemarketing and shopwork as a single system, where every activity brings qualified traffic and useful data for optimization over time. The focus is on sustainable growth and brand consistency, not on isolated peaks.
Social Media Management
We manage social mediawith an editorial approach: calendar, features, collection storytelling, and content oriented towardsproduct and lifestyle, maintaining a recognizable tone and consistent visual quality. The goal is to build continuity, increase familiarity with the brand, and create a natural bridge to e-commerce, without forcing it. When needed, the editorial plan integrates with campaigns and launches, so that organic communication and performance work together.
About Bombata
Bombata is an Italian brand of bags and accessories known forits essential design, the use of color, and a practical approach, designed for everyday life and work. The product is at the center of everything: functionality, refined details, and collections that combine style and utility. Thedigital projectwas created specifically to enhance these elements in a clear, modern, and consistent way, creating a strong foundation for the brand's online growth.
